Branding Bananas

Branding Bananas     by Paul Taccini  The other day I played golf with a young oyster farmer from Wellfleet.  After learning all I needed to know about aquaculture, our discussion moved on to branding.  His oysters are shipped around the world under the Wellfleet name...

Sometimes You Should Choose an Athlete

Sometimes You Should Choose an Athlete by Paul Taccini  Invariably in business we are faced with the continuing need to fill open staff positions.  Employees are promoted, demoted, reassigned or choose to leave.  When this occurs, there are a variety of options open...

Managing Remote Locations

Managing Remote Locations by Paul F. Taccini They are off in the distance.  You can’t see them directly.  Communication is often by video conference, phone, text, e-mail, fax and sometimes even snail mail.  It may be a new acquisition or a long time, stand-alone...

Listening to the Customer 101 by Paul Taccini

Daily, we have numerous opportunities to interact with customers. Since the goal, realized or not, is to satisfy our customer’s needs or desires, we must first determine who is a customer and what is their need. From a personal perspective, our life is filled...